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This article discusses the blog Possum Pollytics that became very well regarded by its readers, other bloggers and journalists over the course of the 2007 Australian federal election campaign, and examines it for harbingers of the impact of new media on journalists and their publics. The article commences with an account of the main features of the blog, with special reference to its analysis of the voting trends evident in the pre-election opinion polls. It then discusses two issues withdoi:10.24135/pjr.v14i2.941 fatcat:k7jfy7bctbc73h336bzl2wa2xy