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The advent of cheap, user friendly, video technology has created a huge revolution in representational agency. Videos are now made by production units that are at times comprised of families, churches, music groups, community associations or individuals. In this way, videos produced and distributed within local and atypical networks profoundly shape contemporary imaginaries. This article is an analysis of the so called family cinema phenomenon that is still peripheral in ethnological research.doi:10.1590/s1809-43412012000200009 fatcat:gx2jjn2bq5b3vp4i2ve3aikvhu