Editorial There are two overriding organizational and personal imperatives to sustainability: 1) understanding why someone would do business with you or your organizations-a distinctive; and 2) how to become and remain innovative organizationally and personally-innovativeness. As we address the current state of affairs with the world-wide pandemic and compellingly difficult race issues in the U.S. keep these imperatives in mind. The summer of 2020 finds the world in a perfect storm of

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... ing academic and societal issues combined with "global weirding" of vocations enabled by rapid changes with artificial intelligence and a wide-open internet's zettabyte of data accessible on demand. These earth shattering events are occurring under the societal issues that surfaced with a human brutality most never have witnessed and a pandemic the like of which has not been seen for over a 100 years. Strategic moves under these combined events require understanding of overriding whys and the need for new approaches. Advancements and unrest show no sign of slowing. In the vocational area, the use of "cobots" (robots that collaborate) in the last bastion of distinction where innovative endeavors are being replaced by non-humans. In the social arena, justice and equality must go beyond words to actions. Relative to employment, teaching and knowledge, we are on the brink of linking human thinking with the power of all search engines. This might make obsolete traditional intellect and education? In fact, the science fiction of my youth has become reality in many areas, extending organizational and individual capabilities and sadly in some cases inequality. We all must work