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Analytical Investigation of Mobile NFC Adaption with SWOT-AHP Approach: A Case of Italian Telecom
Procedia Technology - Elsevier
The purpose of this study is to appraise the critical factors in near field communication (NFC) adoption process and to utilize findings in order to support launching NFC implementations in Italy, by means of applying a combination of SWOT and AHP approaches. Hence, a set of twenty SWOT factors is identified qualitatively through extended interviews with telecommunication experts as well as exploratory studies on case which are supported by quantitative investigation through pair-wisedoi:10.1016/j.protcy.2013.12.526 fatcat:ye2sbhf6rzh2touktvy23saie4