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Cultures and Traditions of Wordplay and Wordplay Research
This paper presents a Cognitive Linguistic analysis of image macros, a subgenre of Internet memes. Internet memes encompass all kinds of online objects that are copied and imitated, altered and modified, propagated and diffused by participants on the web. Image macros are a specific example of such online content, consisting of text superimposed on an image. Whereas the image and discursive theme of image macros are typically fairly consistent in the replication process, the text isdoi:10.1515/9783110586374-008 fatcat:rxat2jp7obagbfzjuixvchjvq4