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E-Commerce applications are playing vital role by providing competitive advantage over business peers. It is important to get interesting patterns from e-commerce transactions to analyze customer experience, customer likelihood. For this, web mining based e-commerce applications are being developed for various e-businesses. There are different characteristics like user interface and interactivity, which can make these applications more efficient and effective. Welldefined criteria are needed todoi:10.14569/ijacsa.2019.0100147 fatcat:zbfg6vd4yzdv3dfvtlegs7pkrq