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International Journal of Business Management Available at www.ijbm.co.in Vol
The online marketing activities can offer lot of opportunities for companies to market themselves and their products inexpensively and effectively, but they need to exercise considerable care to ensure that their techniques don't get them into legal or other difficulties. In the study Gap analysis has been identified with the help of literature. E-Marketing, Internet marketing, web marketing and online marketing is used interchangeably and synonymously as it is supported by many authors hencefatcat:c4yin3y6njb6vgdoempcortrpu