The measurement of the innovativeness of health tourism services using an adequacy matrix title of the article
Entrepreneurship and Sustainability Issues
The main aim of the article is to identify the optimum measures of the innovativeness of providers of health tourism services. Two detailed objectives were set out: the identification of the measures of innovative activities and the identification of the measures of the effects of innovative activities implemented by respondents. The measurement covered two areas: the involvement in innovative activities and the effects of these activities. Two research hypotheses were verified: Hypothesis 1
... ed: Hypothesis 1 -The optimum measure of the involvement of providers of health tourism services in innovative activities is a separate budget earmarked for the implementation of innovations; Hypothesis 2 -The optimum measure of the effects of innovations introduced is a higher number of commercial tourists using the services of a given enterprise. 438 providers of health tourism services in Poland took part in the research with using methods of a diagnostic survey and a telephone interview. An adequacy matrix was used to analyse the 15 innovation measures selected in an expert (Delphi) survey. As a result five optimum measures were determined, the most important of which was the elaboration of a strategy for introducing innovation and a higher number of tourists as the effect of innovative activities. Reference to this paper should be made as follows: Panfiluk, E.; Szymańska, E. 2017. The measurement of the innovativeness of health tourism services using an adequacy matrix title of the article, Entrepreneurship and Sustainability Issues 4(4): 400-420.