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Research frames applied to dating violence media campaigns traditionally have not emphasized teenaged boys' self-efficacy relative to the pressures they feel to conform to a social code of masculinity. Focus group research was conducted on at-risk African American teenaged boys to explore their reactions to existing dating violence campaigns directed to men and to boys in their age group. The constructs of self-efficacy and response efficacy were applied as frameworks to guide thedoi:10.1080/23311886.2018.1501877 fatcat:j2vd2qbpx5hwxfui23ko2fzkuu