Marketing Mechanism of Consumer Demand for Ecological Products Identification

Uliana A. Pozdniakova, Larisa V. Ponomareva, Viacheslav U. Lapshin, Alexey V. Bolotin, Galina A. Khmeleva
2014 Asian Social Science  
In the global economy, causing the inefficient use of natural resources, the development of industry production of genetically modified foods and the reduction of quality agricultural land, info propaganda against the deteriorating environmental situation becomes larger and modern society increasingly focuses on improving the quality of life of the population. The current socio-economic situation encourages Russian companies to develop new environmentally-oriented approaches to the organization
more » ... to the organization of marketing activities.
doi:10.5539/ass.v10n23p123 fatcat:2xce3phmynavdpfr4ah6ixhzdq