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In the early days of online retailing, the phrase 'brick and mortar' came to mean 'a retail store with a physical building', as opposed to one that conducts sales entirely online. There are various offline business options like independent shops, retail stores, cafes, conventional supermarkets, and other large scale enterprises. The decision of whether to get into a traditional offline business, a modern E-business, or combination of the two, is one of the most important decisions you can make.doi:10.22214/ijraset.2020.32247 fatcat:4zyquaopibfevbtaczmcp3ikuy