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Blog usage has transformed from its initial function as a digital diary into a legitimate form of mainstream media. Nowadays any member of the public can generate income from blogging through monetization even though various factors affect the results of this process. Four factors were identified: traffic, search engine optimization (SEO), post frequencies, and media usage. This study examines the level of importance of these factors through practical implementation into blogs thendoi:10.12928/telkomnika.v14i2.3041 fatcat:hgabtmuqhndrdizusf3yxcwz3y