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PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN PADA KFC DI KOTA BENGKULU
2020
Managament Insight Jurnal Ilmiah Manajemen
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The purpose of this study is to look at the effect of brand image and product quality on purchasing decisions for KFC products in the city of Bengkulu. This research was conducted based on a quantitative approach. Data were collected using a questionnaire involving 100 respondents. Data analysis was used using multiple linear regression. The results of this study reveal that the influence of brand image has a significant effect on purchasing decisions on KFC products in Bengkulu City. The
doi:10.33369/insight.15.1.95-107
fatcat:f6xas45ghfdhhfiaphx3krouyi