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Based on redefining the concept of technological convergence, this paper analyzes market demand of convergent products according to the characteristics of technological convergence in IT industry. We define market power as the function of product price and the improvement of convergent product's performance. We also assume the original technology is symbiotic. Based on the above analysis, the paper modifies the Bass Model and the hypotheses of related models, builds a demand growth model ofdoi:10.14257/ijhit.2015.8.9.28 fatcat:4upxzadw7bag3k2dkrsremxcrm