Why buy an album? The motivations behind recorded music purchases

Steven Caldwell Brown, Don Knox
2016 Psychomusicology: Music, Mind & Brain  
Why buy an album? The motivations behind recorded music purchases Citation for published version: Brown, S & Knox, D 2016, 'Why buy an album? The motivations behind recorded music purchases' Psychomusicology: Music, Mind and Brain . Abstract The present study examined why music fans choose to buy recorded music given the multitude of other ways to listen to music without payment. A sample of 135 participants (68.88% female) with a mean age of 29.05 years completed an open-ended questionnaire.
more » ... ese written responses were analysed thematically. Two key themes were identified: Shortterm comparisons, and Long-term considerations. Motivations focused on valuemaximisation across both themes, with short-term comparisons including how many songs were liked on an album and the pros and cons of different formats. Price was by far the biggest factor. Long-term considerations were more sophisticated, with wider motivations including where money goes, and a consideration of recording artists' financial position. Some participants mentioned as a factor how long an album would be enjoyed, thus betraying the nature of music as an experience good. The desire to add to a music collection was an important consideration. The findings suggest that what might drive people toward music piracy it is not the perceived costliness of music but rather a perception of poor value for money. Discussion focuses on how the recorded music industry can make legal purchases of recorded music more attractive than illegal counterparts.
doi:10.1037/pmu0000134 fatcat:cqhmaisc4fditl5amkehwkvgmy