SATUAN EKSPRESI PADA KEMASAN BOTOL AQUA

Dwi Kurniasih
2017 Jurnal Bahasa Lingua Scientia  
This study examines the linguistic expression units in the 600-ml AQUA bottle packaging based on the semantic domain. This study aims to explain the form, meaning and function of language. The method used in this research is descriptive qualitative method. The results of this study indicate the existence of linguistic expression unit forms on AQUA bottle packaging. These forms of language expression are analyzed by using semantic studies. This study not only examines meaning based on form, but
more » ... based on form, but also lexical and grammatical meaning. In addition, this study also explains the language functions in the AQUA bottle packaging. The linguistic expression indicates a new term in the realm of language and meaning. The form and meaning of the linguistic expression unit is adapted to the use of the language of today's youth which has relevance to the event of failure to focus due to lack of mineral water. Keyword: expression unit, semantics, AQUA bottle packaging Bahasa merupakan alat komunikasi yang memiliki suatu sistem lambang bunyi yang bersifat arbitrer. Arbitrer bisa diartikan sewenangwenang, berubah-ubah, tidak tetap, mana suka. Istilah arbitrer dimaksudkan, tidak adanya hubungan wajib antara lambang bahasa (yang berwujud bunyi itu) dengan konsep atau pengertian yang dimaksud oleh lambang tersebut (Chaer, 2014:45). Menurut Saussure dalam (Pateda, 2001:5) bahasa
doi:10.21274/ls.2017.9.2.319-346 fatcat:h2ek2v52sndvneydsgtnnch2uy