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This study is a descriptive study of the application towards multimedia that conducted in higher institution, West Sumatera with the objectives of assessing the factors affecting multimedia application in higher institution lecturers. It employed a survey questionnaire to collect respondents' responses by using Likert-5 point type scales. It was conducted on 250 lecturers by using stratified random sampling from three types of higher institutions. Data collected and analyzed by usingdoi:10.30630/eji.6.1.64 fatcat:5t7r5mjosnfplgub4zk2i52fgy