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Functional form and dysfunctional form of Kano model are considered as customer need regarding attribute of product. Both functional and dysfunctional forms are: Like, Must-be Neutral, Live-with and Dislike. The answers of customer regarding a product of functional and dysfunctional forms have been applied for selection of customer needs regarding product attribute (Kano evaluation). Filling-up and returning the Questionnaires by the individuals are essential for determining Kano evaluation.doi:10.7232/iems.2011.10.2.140 fatcat:bwoyhx5yrbcqngmwklvn3iwjta