デジタルコンテンツの制作・流通による価値創造 : アフェリエイトとCGMの概念からの分析(<特集>無形資産の価値創造)
The Value-Creating by the Create and Circulation of Digital Contents : Through the Analysis of the Concept of Affiliate and Consumer Generated Media(Value Creation by Intangible Assets)

Takashi MASUMOTO
2008 Nihon Joho Keiei Gakkaishi  
: 加 encouragin9 the spread t ゾ broadbandizati ' ) il ,レαrご α ' s digital eonte ' lts are created and ci厂culated o ' 君 舵 Web . 加 ' his∫ paper , through the α 襯 躰 ' ∫ of the c 侃 c8 μ げ 曜餌 α ∫ θ α nd CGM ( Consu / ner Generated Media ) , define users independentl } , made me ∬ ages and 脚 り ies as digital co 漉 η ' ∫. B ) 」 dig . ital contents being created and circulated on 伽 Web , the ツ make 砌 impact on other users and website audience . To conctude , 彦 he situation starts the creatiOn げ new val "
more » ... reatiOn げ new val " es based on these digital contents .
doi:10.20627/jsim.28.3_14 fatcat:s6qc7bw7gfa7ddd76fgvp4nxhi