Digital financial literacy has recently piqued the interest of researchers and policymakers worldwide, especially in India. Financial inclusion could be effectively achieved by promoting digital financial literacy. Digitalization and faster internet technologies lead to a greater rural and urban digital divide due to their digital incompetency and illiteracy. Much literature shows that demographic variables namely age, gender, marital status, level of education, social groups, religion,

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... on, size of the family, APL/BPL, and the size of the landholding has a significant relation with digital financial literacy. Therefore, all these factors should be taken into account when developing financial training programmes to improve digital financial literacy. This paper tries to identify the relationship between digital financial literacy and demographic factors in rural areas of India. A multi-stage sampling technique has been used for choosing the 500 respondents from the rural areas of the Aligarh district of Uttar Pradesh for the study