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In-Store Spending Dynamics: How Budgets Invert Relative-Spending Patterns
2018
Journal of Consumer Research
Preserved Fulltext
KY 40506. Koert van Ittersum (k.van.ittersum@ rug.nl) is a professor of marketing and consumer well-being, Marketing
doi:10.1093/jcr/ucx125
fatcat:bovoehzrknajjpmgb6ymjrmqeq