Priorities in Thurstone Scaling and Steady-State Probabilities in Markov Stochastic Modeling

Stan Lipovetsky
2013 Journal of Modern Applied Statistical Methods  
Thurstone scaling is widely used in marketing and advertising research where various methods of applied psychology are utilized. This article considers several analytical tools useful for positioning a set of items on a Thurstone scale via regression modeling and Markov stochastic processing in the form of Chapman-Kolmogorov equations. These approaches produce interval and ratio scales of preferences and enrich the possibilities of paired comparison estimation applied for solving practical
more » ... ving practical problems of prioritization and probability of choice modeling.
doi:10.22237/jmasm/1367381460 fatcat:a6e4iw2yonehxibsbtfk5ysa54