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This paper argues that the surging anti-Americanism in Europe since 2003 has helped strengthen the European identity by shaping a political, economic, social and cultural "Other" -the U.S.-among the Europeans. It first surveys the contemporary European anti-Americanism including its historical roots, and then moves on to analyze its role in the current European identity building through examining two typical cases and empirical data from the Eurobarometer.doi:10.5539/res.v3n1p94 fatcat:himgpfre3zfojjmg6dtpply64a