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The greater numbers of internet users the greater challenge will be tackled by ISP to provide good services but gain maximum profit. By analyzing Cobb-Douglass utility function we will obtain optimal pricing scheme. This research is based on previous research conducted by  . Wu and Banker  analyzed modified Cobb-douglass utility function and obtained optimal model of flat fee and two part tariff for homogen consumers meanwhile we focus on getting optimal pricing scheme model by usingdoi:10.12928/telkomnika.v12i1.1800 fatcat:sgwr2kleubbpde6zsj2f7wmvea