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The present research was aimed to study choices of employees and potential employees among different set of motivators, both financial and non-financial in nature. A sample of 237 respondents was chosen from public and private sector organizations pan North India. Different set of motivators considered for the study were broadly categorized in financial and non-financial, and sub categorized into 11 categories, namely, Need Achievement, Need for Recognition, Growth Opportunities, Need fordoi:10.22587/jasr.2019.15.3.1 fatcat:jaudqydef5hcnnxd23zb2ihsoe