THE STRATEGY OF THAI MEDICAL SERVICES PROMOTION AT FOREIGN MARKETS AND DEVELOPMENT OF MEDICAL TOURISM

Denis S. USHAKOV, International college, Suan Sunandha Rajabhat University, Bangkok, Thailand, Olena O. YUSHKEVYCH, Nataliia L. OVANDER, Hanna Yu. TKACHUK, Volodymyr H. VYHOVSKYI, Department of Management and Entrepreneurship, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine, Department of Digital Economics and International Economic Relations, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine, Department of Management and Entrepreneurship, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine, Department of Management and Entrepreneurship, Zhytomyr Polytechnic State University, Zhytomyr, Ukraine
2019 Geo Journal of Tourism and Geosites  
1430 also suggests checking the economic and marketing effectiveness of the business model of a sanatorium in Thailand. This model will be somewhat more expensive than a traditional hotel, but, unlike a hotel, it will have a number of strong competitive advantages in terms of Russian sales and will be able to actively earn additional services. The materials of the paper imply the practical significance for the university teachers of the economic specializations.
doi:10.30892/gtg.27426-445 fatcat:552jysvtpfcbjlcgezbyftthdu