Developing English Reading Program Model for Strengthening Public Library Brand
공공도서관 브랜드 강화를 위한 영어장서 독서프로그램 모형 개발 연구

Kyung-Mook Oh
2011 Journal of the Korean Society for information Management  
The changes of university entrance system which is affecting public library management and services, and current situation of private education market were analyzed for this study. It was revealed that we have several competitive forces that determine library service justification in Korean service environment(market) which has not experienced in the developed countries. The elements of private education may drive competition in the book reading service industry. Such elements effectuate
more » ... problems and discourage library service marketing to the user. For a sustainable competitive advantage, English language collection and reading program model was developed for library marketing strategies(as applying leverage).
doi:10.3743/kosim.2011.28.4.221 fatcat:u5osha6dkratbdfaisidyoq2aa