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KRBOVÁ PETRA, PAVELEK TOMÁŠ. 2015. Generation Y: Online Shopping Behaviour of the Secondary School and University Students. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(2): 567-575. This paper presents the results of primary research which was focused on specifi cs of online shopping in the segment of secondary school and university students. This segment is a part of one generational cohort -Generation Y which has its own specifi cs and characteristics. The maindoi:10.11118/actaun201563020567 fatcat:b4hvgdizj5dsto6xq732t7xzay