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The Word of Mouth (WOM) was recently considered by marketing management, and adapted by marketers in many industries such as computer manufacturing industry. The study investigated how WOM is presented by sender influences consumer switching behaviour during interaction in the different categories of situations within the computer industry. Five variables were tested to see their correlations with the WOM. These variables are: Switching Cost, Sender expertise, Receiver expertise, Senderdoi:10.5539/ijbm.v11n4p161 fatcat:o46hnrwixnahhfk6tohkaen4ai