Effectiveness of message framing to improve oral health behaviors and dental plaque among pregnant women [post]

2019 unpublished
Oral health is taken into account as an important factor in determining individuals' quality of life. In this respect, pregnancy can have its own significant effects on oral health. Therefore, health messages can play an important role in motivating people to improve their health-related behaviors. Accordingly, the purpose of the present study was to investigate the impact of message framing on oral health-related behaviors as well as dental plaque among pregnant women. Methods This
more » ... ds This quasi-experimental study was conducted on a total number of 108 pregnant women in the city of Izeh, Iran in 2017. To this end, the participants were randomly divided into three groups; gain-framed, loss-framed and control group. The research instrument included a demographic characteristics questionnaire along with the constructs of knowledge, attitude, behavioral intention, self-efficacy, performance, and dental plaque index derived from previous studies. Moreover, gain-and loss-framed messages were sent to the intervention groups via cell phones but the control group did not receive any messages in this regard. The participants' dental plaque was also examined within two steps by a dentist. The significance level of the tests was considered by p<0.05. Results The results revealed that the mean scores of knowledge, attitude, behavioral intention, and selfefficacy had significantly increased in the gain-and loss-framed intervention groups (p<0.001) as compared to control group; but no significant difference was observed in the control group (knowledge, p=0.135; attitude, p= 0.166; behavioral intention, p=0.2; self-efficacy, p=0.37). The rising trend in the mean score of the behaviors in the intervention groups was significantly higher than that in the control group (p<0.001). The percentage of dental plaque in the gain-and lossframed intervention groups also showed a significant decrease compared with that in the control group (p<0.001). Conclusion The results revealed message framing could improve knowledge, attitude, behavioral intention, self-
doi:10.21203/rs.2.10417/v1 fatcat:v4qg4nbcq5gzjiwjs5ixedhclm