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The objective of this study is to provide an effective multi criteria decision making (MCDM) approach with group decision making to evaluate different smart phone alternatives according to consumer preferences. The choice of the most appropriate phone is a very complex decision, involving several perspectives. In such complex situations intuitionistic fuzzy sets with TOPSIS (IF-TOPSIS) can be utilized to eliminate uncertainty and to better represent decision makers' preferences. The originalitydoi:10.1080/18756891.2016.1204119 fatcat:3jdb4bvpgfgntgyscm25qrp25a