Portfolio of major events in Auckland: characteristics, perspectives and issues

Vladimir Antchak
2017 Journal of Policy Research in Tourism, Leisure and Events  
Although event portfolios have become an integrated part of destination development, a lack of empirical research into the nature of portfolio design exists. A case study was conducted in Auckland, New Zealand, to explore the nature of the applied portfolio strategy in the city. The findings indicate that Auckland employs an outcomes-driven approach which is characterised by the orientation on economic outcomes, an 'agnostic' attitude to the compositional structure of the portfolio, an
more » ... tfolio, an intensive bidding campaign and leveraging strategies. The current city's reputation awards, successful event bids and positive economic indicators justify this approach. The identified issues, including a supply-led nature of the event portfolio and its predominantly quantitative measures of success, call for a re-validation of the approach. The results of the study contribute to the ongoing discourse about the value of event portfolios and their sustainable design in different urban destinations.
doi:10.1080/19407963.2017.1312421 fatcat:knyzwz3yyvfb5eeu64f3zeoety