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Portfolio of major events in Auckland: characteristics, perspectives and issues
2017
Journal of Policy Research in Tourism, Leisure and Events
Although event portfolios have become an integrated part of destination development, a lack of empirical research into the nature of portfolio design exists. A case study was conducted in Auckland, New Zealand, to explore the nature of the applied portfolio strategy in the city. The findings indicate that Auckland employs an outcomes-driven approach which is characterised by the orientation on economic outcomes, an 'agnostic' attitude to the compositional structure of the portfolio, an
doi:10.1080/19407963.2017.1312421
fatcat:knyzwz3yyvfb5eeu64f3zeoety