A Study on the Patterns of Recollection and the Desires of Users in the Drama Series
드라마 <응답하라> 시리즈의 기억 회상과 시청자의 수용욕망 연구

Sang-Won Ahn, Hye-Bin Kim
2016 The Journal of the Korea Contents Association  
The purposes of this study were to examine the patterns of recalling memories in the series and look into the desires of viewers disclosed in the process. Entering the 2010s, people got to recall their memories from the 1980s and 1990s. Nostalgia and retro became cultural products. What made the series, those depict the pure love, friendship, and family affection of main characters under age in those decades, so popular among the viewers? Finding a repeating pattern in recollection of the past,
more » ... ection of the past, dating, and family love, the investigator saw that the pattern met the needs of viewers and thus analyzed their desires inherent in the series with a focus on its "narratives" and "characters." Their unique sounds effect and music established a micro-narrative that could be divided, thus allowing viewers to own certain scenes easily, which worked to make "non-existent" memories. Secondly, the series succeeded in capturing the desire of viewers living in the age of neoliberalism to reduce their fatigue from excessive choices by setting the characters in a contrived way and thus presenting the desire of maintaining the stable middle class world with no conflicts and the passive female characters. The recollections provided by the series, in the end, fill the desire and deficiency of the present beyond a simple return to the past. ■ keyword :|tvN drama|Recollection|Audience's Reception|Narrative| Series|
doi:10.5392/jkca.2016.16.09.679 fatcat:dovu77lfgfe2xgf6q624tywf2u