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Causes, effects, and countermeasures? : a qualitative research on the relationship between cultural discount and film stories in the cross-cultural communication
[article]
2019
In 2017, the Chinese film box office surpassed $86 billion, making it the second largest film market just behind the United States. However, a series of data show that the international competitiveness of the Chinese film industry is still very low, which has limited its potential to influence Chinese culture more broadly. This dilemma could be accounted for by both economic and cultural reasons. The special cultural properties of the films provide a new perspective, the cultural discount, for
doi:10.26153/tsw/5655
fatcat:jx5elevmsfe6vhiuimgo5x2xzi