Fashion Glasses: Marketing Service Activation Strategy to Intensify the product in On-line Environment
패션안경: 온라인 마케팅 강화를 위한 마케팅 서비스 전략

Seong-Yoon Shin, Hyun-Chang Lee
2015 Journal of the Korea Society of Computer and Information  
Recently, to satisfy the customer's requirements for glasses such as rating of glasses or choosing, glasses industry is supporting various types and tools for making one's appearance good. Among various forms of online shopping with the development of online shopping and the rapid growth of IT technology, the intense competition also more deepen. The strategies for differentiated marketing and features for competitiveness of businesses in the online and offline shopping areas are required that
more » ... ur marketing target be settled the glasses marketing by analyzing. In this research, we study the strategy for •제1저자 : 신성윤 •교신저자 : 이현창
doi:10.9708/jksci.2015.20.3.139 fatcat:hucc7tdzzvepbd4k4xvdlwi6l4