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The entrepreneurial marketing management and commercialization arrangements of born-global bio-enterprises: the case of UK companies
Journal of Small Business and Entrepreneurship
Born global bio-enterprises are a unique "breed" of relatively small biotechnology enterprises operating in multiple countries. The companies are nimble and seemingly wellprepared for challenges that ephemeral markets such as the internationalised biotechnology sector brings. The international marketing management challenges they encounter appear to stimulate their entrepreneurial marketing and commercialisation instincts. Surprisingly, there is a dearth of studies that examine theirdoi:10.1080/08276331.2014.994696 fatcat:s3vgptjsozcxrpy553ww6zanii