This research aims to develop an integrated maritime marketing communication system for fishers in the Malimping area. To develop the integrated marketing communication system, an analysis of the behavior of fishers is conducted. The integrated marketing communication mix that becomes the unit of analysis is advertising, public relations, direct sales, sales promotion, interactive marketing, personal sales, word of mouth marketing, sponsorships, merchandise, exhibitions, branding, memes,

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... a marketing, and Ambient. The measurement tool uses SWOT analysis, PEST, market share, and Ansoff matrix by looking at the objectives of fishermen, target consumers, type of market, the life cycle stages of the products being advertised, and fishermen's communication policies in the Malimping area to competitors.