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Uncovering The Coverings: The Use Of Corporate-Sponsored Textbook Covers In Furthering Uncritical Consumerism
2005
Educational Studies
The Center for Science in the Public Interest (CSPI) recently released a report charging that corporations in the food industry are increasing their efforts to market unhealthy foods to children. i Part of the concern the report raises involves the techniques used to market certain foods to students in schools. From Krispy Kreme promotions that offer students a donut for every A to "the Oreo Adventure game [called an 'advergame'] on Kraft Foods' Nabiscoworld.com web site. . .[that has
doi:10.1207/s15326993es3703_4
fatcat:bnnvr3rbq5ds7gcq67faxtsayq