A virtual electronic call center solution for mass customization

K. Turowski
Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers  
Since mass customization becomes more and more important as a marketing strategy, companies have to produce highly specialized and individualized products. To satisfy these customer demands manufacturers, suppliers, and retailers build networks and connect their application systems. For this e-commerce techniques are a considerable asset to speed up the inter-company coordination process. In this paper an approach is discussed that supports distributed, but logically integrated business
more » ... s, wherein complex and hard to standardize data occur, by applying e-commerce techniques. By doing so, the inter-company data exchange, planning, and coordination of the production process in case of mass customization are improved.
doi:10.1109/hicss.1999.773058 dblp:conf/hicss/Turowski99 fatcat:hr6jwtrqarfwfmnahe3zbn2udi