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Ideal Store Locations for Indian Retailers – An Empirical Study
2020
Zenodo
Majority of brick-and-mortar retailers in India assume that; (a) stores in locations where there is higher consumer walk-ins/traffic generate higher revenue and profit, (b) consumers spend is higher in premium locations, (c) it is easier to attract consumers if the store is located in malls, (d) stores in premium locations helps in building premium perceptions about the retail brand in consumers and competitors mind, (e) it is difficult to attract and acquire consumers for high street stores,
doi:10.5281/zenodo.3822527
fatcat:lbalpeovpfbivnua2osxjt6awy