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Prominent among the social developments that the web 2.0 has facilitated is digital social reading (DSR): on many platforms there are functionalities for creating book reviews, 'inline' commenting on book texts, online story writing (often in the form of fanfiction), informal book discussions, book vlogs, and more. In this article, we argue that DSR offers unique possibilities for research into literature, reading, the impact of reading and literary communication. We also claim that in thisdoi:10.1093/llc/fqab020 fatcat:y5zipuq32fgvfbrfsev5wfjf3m