A Study On Investor's Attitude and Perception in Hassan District Towards Mutual Funds as an Investment Option

Roshan. K
2021 Bioscience Biotechnology Research Communications  
Among various financial instruments which are based on capital markets mutual funds have evolved as a predominant investment instruments from two decades in India .But being a poor financially literate country the general population of India's majorly the tier two cities towns and village level are still not able to perceive the basic ideology of mutual fund instrument where the concept was designed to mitigate market risk by a collective approach utilizing a professional service for fund
more » ... ment to achieve pre determined objective of capital appreciation. Now mutual fund domain has witnessed innovation in terms of funds as well as service areas in our country. So a research is designed to investigate the perception and the attitude of investors in Hassan city, this approach can reveal the ideas of people towards fund selection ,way of investment and also their risk appetite .This research tries to bring out facts which can be useful to fund houses to understand investors psychology in emerging areas.
doi:10.21786/bbrc/13.15/16 fatcat:blzgx6kurfhqracjx6z7j7gz4i