Telenor Pakistan won two "best practices" awards from The Data Warehousing Institute for its business intelligence (BI) infrastructure in 2009 and 2010. In 2011, its Director of BI was promoted to Vice President of BI for the Telenor Group that had stakes in cellular network operations across thirteen countries. The new Director of BI, Rizwan Fazal, had just been recruited from a major competitor. The challenge -as he saw it -was, "How do you take what is already a de facto

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... ' even further?" Prioritization was required regarding which BI projects to pursue. A balance had to be struck in trying to standardize key measures while allowing flexible best-ofbreed applications for new business areas, such as mobile banking and 3G-based Internet services. Internally, his unit was being asked to act both as a judgmental arbitrator possessing a "single version of the truth" and as a non-judgmental "serviceprovider". With past credentials, existing challenges and future ambitions in mind, Rizwan Fazal's task was now to design a "roadmap" for BI that would satisfy all stakeholders that the unit would indeed progress ahead.