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The subject of the study is the role of political key words used in memes. To determine their role, a semantic and stylistic analysis of Polish-language memetic statements from 2012–2019 was used, in which the following words were included: sorrel, mirabelles, trotyl, octopuses, light bulb, salad. The article shows that the use of key words even in a completely neutral context allows us to activate references to negatively evaluated events and situations, and to recall the emotions and viewsdoi:10.31261/fl.2020.07.08 fatcat:eys3cutqnvadhf6b7rxwaobteu