Changing of the Visual Identity Design in the Dynamic Logo

Basant Gamal Ali Salem, Hassan Mohamed Mohamed Abouelnaga
2022 Arts and Architecture Journal  
The world in which we live has become very fast and constantly changing and producing new forms of communication, development, and information technology, and this was the result of the digital revolution and also changed the current global scene politically, economically and socially. Since humans live in the current world of technology, the identity must be dynamic to adapt to the environment. And to depend on change and know that change is part of the reality of its own business and must
more » ... on the basis that they are living organisms dependent on change, for it is not something fixed, static and fossilized, but it is constantly evolving. We must move from simple static identities to dynamic, highly interactive variable identities. Research problem The research problem lies in several questions: -What is the importance of developing new design methods to conform to contemporary concepts? -Were mathematical averages and algorithms effective in producing a second dimension of designs as well as a structural and organizational system with a high degree of complexity, efficiency and beauty?
doi:10.21608/aaj.2022.254262 fatcat:zpqpxg4kozhrbgh3dfmt7wqn4u