A Study On Customers' Perception On Service Of Star Hotels In Coimbatore City

J.K. Bharath
2019 Zenodo  
Hotel industries are provide best service to their customers which is come under service sector. Service sectors are different from manufacturing sectors, all customers are important to this service sectors. Travel unavoidable to the families, business and professionals, hotels are very important to the travelers. Reasons for travel are different, according to that the travelers perception different. The hotel industries have to fulfill their customers' requirements, with in the available
more » ... ties. The following are the objectives of the study : (i) To present the socio economic profile of the study (ii) To formulate the impact variables of the hotel service and to find the impact variables of star hotels in the study area and (iii) To give suggestions to the hotel management and customers. the hotel management fails to identify the impact variables, this study help find the impact variables which influence the customers. There are twenty five 4 star hotels and forty eight 3 star hotels are available in Coimbatore, out of it ten leading 3 star and 4 star hotels were selected for this study. Seventy five questionnaires each were issued and collected back by the researcher, so total samples were 150 based on convenient sampling method. researcher concluded that the management should appoint more workers and staff to take care of their health. Customers are expecting good food, the star hotels providing quality and taste food, the customers felt the price are high but they are satisfied about the quality.
doi:10.5281/zenodo.4301202 fatcat:hoihqmlounbbtbj5xiqpyp6354