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An Empirical Study on Response to Online Customer Reviews and E-Commerce Sales: From the Mobile Information System Perspective
2020
Mobile Information Systems
Response to online customer reviews helps increase sales. Extensive research has been carried out on this topic discussing tactics of response, while few scholars looked at it from the social network perspective. The problem is not how to respond but to whom to respond. Essentially, it is an effective online social network, not a response itself that generates trust and sales. In this paper, our main work is to use basic theoretical tools of social network theory to reveal the nature of the
doi:10.1155/2020/8864764
fatcat:47vxvu2nqzavthbgh4cnakvk74