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КОНЦЕПТ ПОЈЕДИНЦА У ЛИЧНИМ ОГЛАСИМА ЗА УПОЗНАВАЊЕ У СРПСКИМ И НЕМАЧКИМ МЕДИЈИМА – УПОРЕДНА АНАЛИЗА ДРУШТВЕНИХ ВРЕДНОСТИ
This paper studies the concept of the individual occurring in personal dating ads published in Serbian and German print and electronic media. The research is based upon existing studies of dominant values, but takes into account the fulfillment of an individual's expectations vis-à-vis her/his potential partner as well. The values, as abstract categories, represent the basis for the very process of creating an ad by its author, while at the same time they are indicators of the dominant socialdoi:10.22190/teme190304053p fatcat:grzzhnsz5nfwtm7twk7j737f6a