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Abstract: Financial managers base an investor's risk profile on their demographics and level of risk investors are willing to tolerate. Risk tolerance is often influenced by the different levels of life satisfaction that an investor experience and may differ based on the demographic composition of that investor. Demographic variables such as gender can differentiate between investors level of life satisfaction, which can ultimately affect investment decisions. As a result, the degree of lifedoi:10.22610/jebs.v11i1(j).2749 fatcat:btokwn45vfarrolnwvqeqbuk2q