A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2018; you can also visit the original URL.
The file type is application/pdf
.
A critical analysis on the Blue Ocean Strategy and an approach for its integration into the Product Development Process
2012
Product Management & Development
A study on the Product Development Process (PDP), the Strategic Planning Process (SPP) and the Blue Ocean Strategy (BOS) has been developed in order to verify the scientific strengths of the BOS and its integration mechanisms into the PDP. The conducted study has been based on an exploratory and qualitative research, a field survey with a company that advocates using BOS, and an attempt to interview the proponents of BOS. The study indicates that the BOS approach, as proposed in the book of Kim
doi:10.4322/pmd.2013.001
fatcat:p25mgzbmnvc3relh55zsvgupla